Against the elitist web

by Duncan Wilcox — May 23, 2019

The web originally conceived by Tim Berners Lee wasn’t a read-only medium, it was read/write. Then the web went commercial, then mobile changed everything.

Technical complexity grew, but more importantly a growing faction of tech-heads started poo-pooing anything that wasn’t up to their standard. Their metric today is a mix of technical purity aspects, “semantics”, search engine optimization, or what have you. That’s all fine and good.

Very rarely is inclusion a metric. And that’s… not good.

Through raising technical complexity and a bit of an attitude, creating web content has become elitist.

Of course subjectively the tech-heads are right. But they then proceed to make claims about what is right or wrong in absolute terms.

The irony is any run of the mill web agency these days will not delve into the technical complexity, they’ll slap some mediocre copy on a cheap wordpress template, add a boatload of data collection plugins, and call it a day. As an aside this suggest the principles might be more about job security than about metrics.

A tool like Sparkle is criticized for not being perfect in every aspect. They are fair criticisms until you realize that they stand because of everything Sparkle gets right. Sparkle is good enough to care. And you don’t have to be a web developer to use everything Sparkle offers. (Also, don’t assume Sparkle is finished, lots more to come.)

Sparkle customers come from all backgrounds, from small web shops that got tired of running after css glitches, to independent creatives and authors, small businesses and retired senior citizens.

Sparkle brings back the ability to write to the web to all those who where cut out by the growing complexity. It brings back the voices of a huge majority of web users, it brings back the skills of graphic designers who had been relegated to print design.

The voice of everybody who isn’t a professional coder or copywriter is necessary and missing. The web is richer with them, even if the site they produce isn’t “professional” or perfect under every point of view.


Sparkle is striving to become the best visual tool to create websites.

Please check out the documentation for an idea on how Sparkle can help create websites visually, or download the free trial.

If you have any questions or feedback please get in touch.

Sparkle combines an all-in-one approach, an understandable interface and a focus on producing high performance and search engine optimized websites. 

All in a powerful native Mac app. 

Nothing else comes close.

Copyright ©2020 River SRL 

IT06208340486 — REA FI-609716

This site uses cookies. Some are essential to make our site work; others help us improve the user experience and display third party content. By using the site, you agree to our site sending these cookies. Read our privacy policy to learn more or opt out.