Search Engine Optimization (SEO) is the crucial process of website optimization, to achieve higher search engine rankings in an organic fashion, to increase visibility and traffic to your site.
If you want to optimize for search engines you need to think about how search engines work. While search engines ranking algorithms aren’t public, there is a set of rules and best practices that make your website perform better.
People search because they have a question, you need to have the best answer. This is deceivingly simple, clearly the practical side is much more nuanced and complex. Ideally Google would understand which page has the best answer, but it’s not straightforward, their “intelligence” is very artificial.
You will need to take care of your content being compelling, engaging, accurate and frequently updated, Sparkle will take care of the technical side, optimizing performance and producing the appropriate code.
A few key aspects of your site have a specific structure, Sparkle’s SEO Assistant brings your attention to them, to ensure they’re set up properly.
You start the SEO Assistant by clicking on the SEO toolbar button. This will scan the site and open the list of issues Sparkle detected, letting you view and fix them in context.
The SEO Assistant window sorts issues by severity, and you can click the bell icon to silence any issue that's not relevant to you.
The SEO Assistant has checks to ensure you have, among others:
Solving the issues will lead to a website that's technically better built, and as a consequence more search engine friendly. The SEO Assistant doubles as a health checker, ensuring links within your site, and to external sites, are functioning, so you should run it from time to time as a check up.
Sparkle combines an all-in-one approach, an understandable interface and a focus on producing high performance and search engine optimized websites.
All in a powerful native Mac app.
Nothing else comes close.
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